Dear Reader:

WASHINGTON – The Centers for Medicare & Medicaid Services (CMS) issued the following joint statement today from Julie Bataille, director of CMS Office of Communications:

 “As part of our sustained, aggressive outreach to uninsured young adults, we have launched a new television ad targeting Moms of young adults - to help raise awareness about new affordable health coverage options available for them in the Health Insurance Marketplace. Young adults see their Moms as a trusted information source, and the purchase of health insurance is important to mothers with adult children and to young adults themselves. This ad is one more way we are working to reach young adults in ways that will motivate them to sign up for new affordable coverage.”

Background:

• The ads will air nationally on Lifetime, ABC Family, Hallmark, Country Music, Channel, TV Land, and Oxygen.  The ad launched on January 27^th.  Consumers can expect to see this ad though the end of the Open Enrollment period on March 31. 
• HHS's overall education and outreach effort includes a mix of paid media as well as grassroots events and enrollment activities across the country with a particular focus on reaching young adults so that they know there are new ways for them to access affordable health insurance coverage that fits their needs and budget.
• Working in partnership with groups including Mom’s Rising, Raising Women’s Voices, and The Asian Women for Health, we are reaching on the ground networks and hosting events to reach Mom’s and their young adult children.
• In February, Mom’s rising is setting up living room conversations in Orlando, Miami, Houston, Dallas, Austin, San Fran, Oakland, San Diego, Raleigh, Seattle, and Detroit.
• Mocha Moms are setting up ACA Enrollment Roundtables in NorthernNJ, Atlanta, Houston, Detroit and Miami throughout the month of February

Examples include:

• In February, Mom’s rising is setting up living room conversations in Orlando, Miami, Houston, Dallas, Austin, San Fran, Oakland, San Diego, Raleigh, Seattle, and Detroit.
• Mocha Moms are setting up ACA Enrollment Roundtables in Northern NJ, Atlanta, Houston, Detroit and Miami throughout the month of February

More health information is available at Brain Brawn & Body and find out about other healthy events on Healthy Happenings. I invite you to read, learn, enjoy!

 

Eric Von

Publisher/Editor